Twitter users, along with the most profound Animation-creator teams in Japan, joined together to produce a love story which is named "TweetLoveStory." "Megumi and Taiyou" are characters that appear on the TV commercial. The users can follow Taiyou on Twitter and send him advice as well as encouragement, thus allowing the users themselves to be involved in the making of the love story. As a result 20,000 users participated in the story-making process over Twitter, which lasted for a month. This joint process was later made into a movie that reflected the individual tweets from users. "TweetLoveStory" was much talked about in the public as Japanimation with the quality equivalent to that of a cinema. (Source: birdman.ne.jp)